Function of Beauty Debuts its Customized Skincare
Ellen Smith — October 28, 2020 — Fashion
References: functionofbeauty & hypebae
Function of Beauty quickly became a favorite in the D2C beauty market for its highly personalized haircare. Now, the brand is taking its same commitment to personalization and applying it to skincare, with a new line of customizable products that are expertly tailored to suit each individual.
Like its haircare products, Function of Beauty's skincare line invites consumers to take a brief quiz to outline what they need from their products. The questions range from fragrance preferences to skin types, ensuring the quiz achieves the most accurate results. After completing the quiz, consumers can see their personalized products, which include a serum, moisturizer and cleanser. The ingredients included will differ based on the answers of the quiz, offering each person something entirely unique to their needs.
Image Credit: Yeeun Kim/Hypebae
Like its haircare products, Function of Beauty's skincare line invites consumers to take a brief quiz to outline what they need from their products. The questions range from fragrance preferences to skin types, ensuring the quiz achieves the most accurate results. After completing the quiz, consumers can see their personalized products, which include a serum, moisturizer and cleanser. The ingredients included will differ based on the answers of the quiz, offering each person something entirely unique to their needs.
Image Credit: Yeeun Kim/Hypebae
Trend Themes
1. Personalized Skincare - The trend of personalized skincare products allows brands to tailor their offerings to suit the unique needs of each individual.
2. Direct-to-consumer Beauty - The direct-to-consumer beauty trend enables brands to engage directly with customers and create highly personalized and customizable products.
3. Quiz-based Product Customization - The trend of quiz-based product customization provides an interactive and engaging way for consumers to receive personalized skincare recommendations.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can leverage personalized skincare trends to develop customized product lines that cater to diverse consumer needs.
2. Direct-to-consumer Retail - The direct-to-consumer retail industry can explore opportunities to offer personalized skincare solutions, creating a more immersive and tailored shopping experience for customers.
3. E-commerce - The e-commerce industry can leverage the trend of quiz-based product customization to enhance customer engagement and drive sales conversion by offering personalized skincare recommendations.
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