Ritual's Multivitamin for Women 50+ Supports Healthy Aging
Laura McQuarrie — November 8, 2019 — Life-Stages
References: ritual & prnewswire
Ritual, which is passionate about creating vitamins that are pure, effective and transparent when it comes to ingredients, recently launched a Multivitamin for Women 50+ that specifically supports life after menopause and healthy aging.
The Essential for Women 50+ is the third product to be introduced by Ritual—followed by the vegan-friendly Essential for Women and the Essential Prenatal—and it only builds on its expertise in crafting products expressly for women. The all-new multivitamin is packed with Omega-3 DHA from microalgae, vegan Vitamin D3, non-soy Vitamin K2 MK7 and other beneficial nutrients to support health from the inside out.
As a direct-to-consumer multivitamin subscription company, Ritual makes it easy for people to uplevel their health on an ongoing basis.
The Essential for Women 50+ is the third product to be introduced by Ritual—followed by the vegan-friendly Essential for Women and the Essential Prenatal—and it only builds on its expertise in crafting products expressly for women. The all-new multivitamin is packed with Omega-3 DHA from microalgae, vegan Vitamin D3, non-soy Vitamin K2 MK7 and other beneficial nutrients to support health from the inside out.
As a direct-to-consumer multivitamin subscription company, Ritual makes it easy for people to uplevel their health on an ongoing basis.
Trend Themes
1. Menopause Support Supplements - The trend of menopause support supplements presents disruptive innovation opportunities for companies to develop targeted products that address the unique needs of menopausal women.
2. Transparency in Vitamin Industry - The trend of transparency in the vitamin industry offers disruptive innovation opportunities for companies to create products that are pure, effective, and provide clear ingredient information to consumers.
3. Direct-to-consumer Vitamin Subscriptions - The trend of direct-to-consumer vitamin subscriptions provides disruptive innovation opportunities for companies to offer convenient and personalized vitamin delivery services that cater to individual health needs.
Industry Implications
1. Nutraceuticals - The nutraceuticals industry can capitalize on the trend of menopause support supplements by developing innovative dietary supplements targeted towards women experiencing menopause.
2. Wellness and Personal Care - The wellness and personal care industry can embrace the trend of transparency in the vitamin industry by creating products that prioritize ingredient transparency and provide consumers with clear information about the efficacy and safety of their products.
3. E-commerce and Subscription Services - The e-commerce and subscription services industry can leverage the trend of direct-to-consumer vitamin subscriptions by offering innovative platforms that provide personalized vitamin recommendations and convenient subscription-based delivery options.
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