ULTRU's Clay Face Masks are Easily Applied in Sheet Format
Laura McQuarrie — May 3, 2017 — Fashion
References: imineskinfe24 & sokoglam
Unless mud or clay face masks are sold with a handy applicator brush, they tend to be quite messy to apply when only the fingertips are used. However, ULTRU released an alternative to applying a face mask with either the fingertips or a brush.
Inspired by the rise in popularity of sheet masks, ULTRU created the tightening 'I'm Sorry for My Skin Black Mud Mask.' The clay-based sheet mask is made with a blend of clay, volcanic ash and bentonite, which help to purify and detoxify the skin, while also enriching it with vitamins, minerals and antioxidants.
The two-ply sheets sit on top of a microfiber layer, which means that the product is still able to penetrate the skin without leaving a mess behind. Like a regular mud or clay face mask, this one hardens on the face, but this one can be peeled away for effortless removal.
Inspired by the rise in popularity of sheet masks, ULTRU created the tightening 'I'm Sorry for My Skin Black Mud Mask.' The clay-based sheet mask is made with a blend of clay, volcanic ash and bentonite, which help to purify and detoxify the skin, while also enriching it with vitamins, minerals and antioxidants.
The two-ply sheets sit on top of a microfiber layer, which means that the product is still able to penetrate the skin without leaving a mess behind. Like a regular mud or clay face mask, this one hardens on the face, but this one can be peeled away for effortless removal.
Trend Themes
1. Sheet Masks - The rise in popularity of sheet masks presents an opportunity for mess-free mud masks in sheet format.
2. Clay-based Masks - Clay-based masks provide a natural alternative for purifying and detoxifying the skin, creating a market for mess-free applications.
3. Microfiber Technology - The use of microfiber layers in masks allows for easy penetration of the product and effortless removal, creating a disruptive innovation in mud mask application.
Industry Implications
1. Skincare - The skincare industry can benefit from the trend of mess-free mud masks, providing consumers with convenient and effective options for facial treatments.
2. Beauty Products - The beauty products industry can tap into the market for clay-based masks and sheet masks, offering innovative and mess-free solutions for facial care.
3. Personal Care - In the personal care industry, the use of microfiber technology in mud masks can disrupt traditional mask application methods, offering a convenient and hassle-free experience for consumers.
4.6
Score
Popularity
Activity
Freshness
