Ziip is a Connected Device That Delivers Electrical Home Facials
Laura McQuarrie — June 4, 2015 — Lifestyle
References: ziipbeauty & wsj
After Melanie Simon popularized the process of pulsing the skin with nano currents with clinics spread over the west coast of the United States, the electrical esthetician is now making it easier to perform this treatment at home with Ziip.
Ziip is a device for electrical therapy at home—this might sound intimidating, but it's actually quite simple. Working wirelessly with an accompanying app, Ziip is able to deliver different treatments for anti-aging, clarifying and more by varying the strength, waveform, time and frequency of the nano currents.
The big selling feature of these nano currents is their ability to wake up cells for the purpose of increasing blood circulation, boosting the production of collagen and elastin for skin that is more supple and youthful.
By delivering professional-quality results at a lower cost and more convenience, the market for at-home beauty devices is booming. As capable at-home beauty devices like Ziip come into the hands of tech-savvy consumers, they are finding less of a need to schedule services at a spa or consult beauty and cosmetic experts.
Ziip is a device for electrical therapy at home—this might sound intimidating, but it's actually quite simple. Working wirelessly with an accompanying app, Ziip is able to deliver different treatments for anti-aging, clarifying and more by varying the strength, waveform, time and frequency of the nano currents.
The big selling feature of these nano currents is their ability to wake up cells for the purpose of increasing blood circulation, boosting the production of collagen and elastin for skin that is more supple and youthful.
By delivering professional-quality results at a lower cost and more convenience, the market for at-home beauty devices is booming. As capable at-home beauty devices like Ziip come into the hands of tech-savvy consumers, they are finding less of a need to schedule services at a spa or consult beauty and cosmetic experts.
Trend Themes
1. Electrical Home Facials - Opportunity for spa and beauty industries to create at-home versions of in-spa treatments using connected devices like Ziip.
2. Nano Current Devices - Opportunity for electronics manufacturers to develop innovative, portable designs for personal use in beauty therapy.
3. At-home Beauty Devices - Opportunity for beauty and wellness companies to offer more consumer-friendly, personalized aesthetics treatments and increase at-home beauty device sales.
Industry Implications
1. Spa Services - Spa and beauty industries can develop at-home versions of in-spa treatments and meet growing consumer demand for personalized beauty devices.
2. Electronics - Electronics manufacturers can design and market innovative, portable, and consumer-friendly electrical therapy devices and accessories for the beauty and wellness market.
3. Beauty and Wellness - Beauty and wellness companies can expand their product lines by offering customized, effective, and easy-to-use at-home beauty devices, and potentially increase profitability.
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