The Ultra H2O Water-Jelly Modeling Mask Comes in a Capsule Package
Laura McQuarrie — May 3, 2017 — Fashion
References: peachandlily & byrdie
The Ultra H2O Water-Jelly Modeling Mask is a soothing skincare product that is designed to revitalize dull, tired skin with ingredients like centella extract and camomile. In comparison to most rubber masks, this one is said to boast a texture that's more "bouncy" and "watery," which makes it gentler on skin.
The individual face mask pouches are packaged in a two-colored pill-shaped case, which emphasizes the two-step modeling mask product as a simple skincare remedy.
In the past, it has been essential for brands—especially those in the cosmetic industry—to create aesthetically pleasing packages. This remains truer than ever, especially since many consumers are looking to photograph beautifully designed, or "Instagrammable" product packaging for their social media accounts.
The individual face mask pouches are packaged in a two-colored pill-shaped case, which emphasizes the two-step modeling mask product as a simple skincare remedy.
In the past, it has been essential for brands—especially those in the cosmetic industry—to create aesthetically pleasing packages. This remains truer than ever, especially since many consumers are looking to photograph beautifully designed, or "Instagrammable" product packaging for their social media accounts.
Trend Themes
1. Pill-packaging - Disruptive innovation opportunity: Explore new ways of packaging products in pill-shaped containers to create a unique and visually appealing experience for consumers.
2. Water-jelly Skincare - Disruptive innovation opportunity: Develop water-based skincare products with a jelly-like texture that are more gentle and hydrating for the skin.
3. Instagrammable Packaging - Disruptive innovation opportunity: Design packaging that is aesthetically pleasing and share-worthy for consumers who seek visually appealing products to showcase on social media.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Introduce unique and innovative packaging designs in the cosmetics industry to attract consumers and enhance brand appeal.
2. Skincare - Disruptive innovation opportunity: Develop water-based skincare products with innovative textures and packaging to cater to consumers seeking gentle and hydrating solutions.
3. Social Media Marketing - Disruptive innovation opportunity: Offer packaging designs that are Instagrammable and visually striking to cater to consumers' desire to share visually appealing products on social media.
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