The eto Preserver Has a Distinct, Patented Design
Mishal Omar — June 7, 2017 — Lifestyle
References: etowine & kickstarter
The eto is a wine decanter that was designed to both store and preserve the freshness and quality of wine while also offering an attractive design.
Individuals who enjoy a daily glass of red wine will likely take interest in the eto, which claims to keep wine "perfectly fresh for at least 12 days." The decanter has a sealing system that preserves the flavor of the wine, and it is able to automatically lock once it reaches the wine's surface. Once stored in a cool and dark environment, the eto is able to ensure that red wine remains fresh for over a week.
eto's marketing comes with a testimonial from a 'Master of Wine,' who states that "there was no perceptible difference between a freshly opened bottle and the eto-stored sample."
Individuals who enjoy a daily glass of red wine will likely take interest in the eto, which claims to keep wine "perfectly fresh for at least 12 days." The decanter has a sealing system that preserves the flavor of the wine, and it is able to automatically lock once it reaches the wine's surface. Once stored in a cool and dark environment, the eto is able to ensure that red wine remains fresh for over a week.
eto's marketing comes with a testimonial from a 'Master of Wine,' who states that "there was no perceptible difference between a freshly opened bottle and the eto-stored sample."
Trend Themes
1. Wine Preservation - The eto decanter introduces innovative wine-preservation technology, offering opportunities for disruptive innovation in the wine industry.
2. Long-term Wine Storage - The eto's ability to keep red wine fresh for over a week highlights the potential for disruptive innovation in the storage and aging of wine.
3. Automated Wine Decanting - The eto's automatic locking mechanism presents opportunities for disruptive innovation in the automation of wine decanting processes.
Industry Implications
1. Wine Manufacturing - The eto's wine-preserving decanter offers potential for disruptive innovation in how wine is produced and stored.
2. Food and Beverage Retail - The eto's innovative wine-preservation technology creates opportunities for disruptive innovation in the retail sector, particularly within high-end wine sales.
3. Kitchenware and Home Goods - The eto's attractive design and functionality as a wine preserver suggest potential for disruptive innovation in the kitchenware and home goods industry.
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