The Saint Laurent Le Smoking Campaign Stars Abbey Lee Kershaw
Meghan Young — May 14, 2014 — Fashion
References: ysl & fashiongonerogue
The Saint Laurent Le Smoking ad campaign shows women that they can be just as dapper as any man. It helps if they have as chic a tuxedo as the one featured in the photoshoot. It is, after all, promoting the Le Smoking jacket that has been tailored to have a slim fit for women. The French label appears to be channeling the iconic style of another French designer, Coco Chanel.
Starring model Abbey Lee Kershaw, who recently appeared in the brand's eyewear campaign, the Saint Laurent Le Smoking ad campaign is also shot entirely in black and white. The photoshoot was lensed by creative director Hedi Slimane, who accentuated the androgynous look with a stark yet luxurious backdrop.
Starring model Abbey Lee Kershaw, who recently appeared in the brand's eyewear campaign, the Saint Laurent Le Smoking ad campaign is also shot entirely in black and white. The photoshoot was lensed by creative director Hedi Slimane, who accentuated the androgynous look with a stark yet luxurious backdrop.
Trend Themes
1. Genderless Fashion - The Saint Laurent Le Smoking campaign challenges traditional gender roles in fashion and highlights the disruptive innovation opportunity in creating more gender-neutral clothing options.
2. Luxury Tuxedo Jackets - The Le Smoking jacket's tailored, slim fit for women in the Saint Laurent campaign highlights the potential for luxury, tailored jackets for women and the disruptive innovation possibilities in reimagining classic menswear designs for women's fashion.
3. Black and White Photography - The all black and white photography of the Saint Laurent Le Smoking campaign demonstrates the continued trend towards using classic, timeless visuals and provides opportunities for innovation in classic and retro photography styles.
Industry Implications
1. Fashion Retail - Fashion retailers can explore the disruptive innovation possibilities for creating more gender-neutral clothing and tailored jackets for women like the Le Smoking jacket featured in the Saint Laurent campaign.
2. Luxury Fashion - Luxury fashion brands can leverage trends towards timeless visuals and classic femininity by reimagining classic menswear designs for women such as the Le Smoking jacket featured in the Saint Laurent campaign.
3. Photography - The all black and white photography of the Saint Laurent Le Smoking campaign presents opportunities for photography innovators to explore the classic, retro styles that are still relevant and influential in the current fashion industry.
4.9
Score
Popularity
Activity
Freshness
