The Pepe Jeans Fall 2014 Campaign Stars Top Model Cara Delevingne
Meghan Young — July 17, 2014 — Fashion
References: pepejeans & fashiongonerogue
Top model Cara Delevingne indulges her playful side in these mischievous fashion ads. Shot for the Pepe Jeans Fall 2014 campaign, the images embrace a youthful energy, which speaks to the targeted demographic. Of course, it could easily resonate with the young-at-heart as well. Starring alongside two equally fun male models, it looks as though she is just one of the boys.
Shot on location by photographer Mario Sorrenti, the mischievous fashion ads encourages people to maintain their hold on the carefree feeling that often comes with the summer season. Even though the weather is cooling, fun activities can still heat up. The mischievous fashion ads showcase a range of urban looks including plaid bomber jackets, graphic sweaters, buckled boots and more. They are complemented with dark eyes and straight hair.
Shot on location by photographer Mario Sorrenti, the mischievous fashion ads encourages people to maintain their hold on the carefree feeling that often comes with the summer season. Even though the weather is cooling, fun activities can still heat up. The mischievous fashion ads showcase a range of urban looks including plaid bomber jackets, graphic sweaters, buckled boots and more. They are complemented with dark eyes and straight hair.
Trend Themes
1. Youthful Energy - Disruptive innovation opportunity: Create fashion campaigns that embrace a youthful and playful energy to appeal to the targeted demographic.
2. Carefree Feeling - Disruptive innovation opportunity: Develop fashion advertisements that encourage people to maintain a carefree feeling, even during cooler seasons.
3. Urban Looks - Disruptive innovation opportunity: Introduce urban-inspired fashion collections with trendy elements like plaid bomber jackets, graphic sweaters, and buckled boots.
Industry Implications
1. Fashion Advertising - Disruptive innovation opportunity: Incorporate mischievous and playful elements in fashion advertising campaigns to captivate the target audience.
2. Photography - Disruptive innovation opportunity: Explore unconventional photography techniques and locations to create memorable fashion campaigns.
3. Urban Fashion - Disruptive innovation opportunity: Combine urban aesthetics with trendy fashion elements to create unique and appealing collections.
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