Twitter's simple tagging system proves to be valuable for branding
Implications - Business owners who are looking to integrate social media into their branding but are unsure of where to start can turn to hashtags for a simple, yet effective way to become acquainted with online marketing. Hashtags exist as a way to connect people, so using them as a marketing tool will allow for streamlined targeting within campaigns. This also communicates the message that a brand is knowledgeable in digital media.
Trend Themes
1. Hashtag Marketing - Hashtag marketing is a simple and effective way for businesses to integrate social media into their branding and target consumers through streamlined campaigns.
2. Motivational Campaigns - Athletic and other motivational campaigns like Nike's We Will #MakeItCount and Diet Coke's #ShowYourHeart encourage people to set goals, be active, and spread a positive message through social media.
3. Creative Advertising - Advertising campaigns that pair fashion with short poetic sentences (like Louis Vuitton's #LVlove) or encourage followers to post inspirational quotes (like Ted Baker's #TedBakerLines) provide an excellent opportunity for creative and disruptive marketing ideas.
Industry Implications
1. Advertising - Hashtag marketing and other creative advertising strategies offer endless opportunities for disruption in the advertising industry.
2. Athletic Wear - Motivational campaigns that promote health and wellness (like Nike's We Will #MakeItCount) provide a disruptive innovation opportunity for the athletic wear industry.
3. Fashion - Fashion campaigns that pair poetry with clothing and accessories (like Louis Vuitton's #LVlove) or encourage followers to share quotes (like Ted Baker's #TedBakerLines) provide an excellent industry for creative marketing and disruption.
6 Featured, 54 Examples:
425,611 Total Clicks
Date Range:
Dec 12 — Sep 13
Trending:
Average
Consumer Insight Topics:
