The idea of hyper-partying is re-embraced by society
Implications - Traditionally consisting of a large, no-holds-barred dance party in a remote location like a warehouse or parking lot, raver culture was huge in the 90s. Intended for modern-day bohemians looking for some purely hedonistic, drug-riddled fun, rave culture has recently seen a resurgence. This is largely due to the values of uninhibited fun and individualism.
Trend Themes
1. Rave Culture Resurgence - Rave culture is making a comeback due to the values of uninhibited fun and individualism.
2. Hyper-partying Redefined - New hyper-partying trends, like Lunch Beat, are revolutionizing the traditional lunch break and encouraging health consciousness.
3. Interactive Party Technology - Interactive technologies, like the intelligent Heineken beer bottle, are redefining party atmosphere.
Industry Implications
1. Fashion Industry - Fashion industry professionals can create unconventional and eccentric garments inspired by sci-fi and a raver style aesthetic to appeal to daring and fearless fashion lovers.
2. Architecture and Event Planning - Architecture and event planning professionals can incorporate inflatable domes for festivals and parties, creating a futuristic yet intimate atmosphere.
3. Beverage Industry - The beverage industry can create interactive, intelligent alcohol bottles to enhance party experiences and keep up with the evolution of party culture.
5 Featured, 45 Examples:
881,969 Total Clicks
Date Range:
May 12 — Apr 13
Trending:
Warm
Consumer Insight Topics:
