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Sleep Admiration

Marketers and designers idolize the often neglected essential of sleep

Implications - Having high priority on both personal and career goals, consumers find less time to get a good night's sleep. As such, many services, products and experiences are now offered that play into the idolization of that basic human necessity: sleep. From hotels to art exhibits and sleep-aiding toys, everyone is thriving for the trifecta work-life-sleep balance.
Trend Themes
1. Sleep-based Experiences - Consumer services and products are now catering to the idolization of sleep as consumers prioritize work-life-sleep balance.
2. Minimalist Sleeping Solutions - Modular and minimalist sleeping chambers fulfill the demand for compact living spaces in populated areas.
3. Whimsical Dreamscapes - Photographs and art installations capture the fantastical and surreal world of dreams as an escape from reality.
Industry Implications
1. Hospitality - Offering sleep-based experiences in hotels is a potentially disruptive innovation that maximizes guest comfort and satisfaction.
2. Furniture Design and Manufacturing - Developing compact and modular sleeping solutions can address the growing demand for minimalist living spaces and contribute to sustainable housing solutions.
3. Fine Arts and Photography - Creating artwork that captures the whimsical and surreal world of dreams can provide an artistic escape from reality and contribute to the growing popularity of dream interpretation.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
823,289 Total Clicks
Date Range:
Jan 13 — Apr 13
Trending:
Warm
Consumer Insight Topics:

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