As Luxury Brands on Social Media Go, Which One Does Better?
Integrating the plethora of century-old fashion houses on Twitter, Facebook and YouTube has become the latest endeavor from the multibillion-dollar industry; which of the luxury brands on social media is succeeding? In terms of followers, Dior takes the lead with 1.17 million followers on Twitter and 25,000 subscribers on YouTube. However, it is Burberry who takes the lead on Facebook with over 13.1 millions fans.
In terms of engaging fans throughout the vast number of social media plat forms, Louis Vuitton is the most engaging. Dior seems to have the highest viewership growth both on YouTube and Twitter. It looks like the other luxury brands need to take note of the French fashion house and pick up some pointers.
In terms of engaging fans throughout the vast number of social media plat forms, Louis Vuitton is the most engaging. Dior seems to have the highest viewership growth both on YouTube and Twitter. It looks like the other luxury brands need to take note of the French fashion house and pick up some pointers.
Trend Themes
1. Luxury Fashion Social Media Presence - An opportunity for luxury fashion brands to innovate their social media strategies.
2. Engagement-focused Social Media Marketing - An opportunity for brands to prioritize audience engagement on social media, like Louis Vuitton.
3. Youtube Growth Strategy - An opportunity for luxury fashion brands to grow their YouTube viewership, like Dior.
Industry Implications
1. Luxury Fashion - The luxury fashion industry could benefit from disrupting traditional social media strategies.
2. Social Media Marketing - Social media marketing professionals could benefit from focusing on engagement strategies.
3. Online Video - The online video industry could benefit from partnering with luxury fashion brands looking to grow their presence on YouTube.
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