An entire culture is created around the idea of music festivals
Implications - Woodstock changed the masses' attitude toward music forever by introducing the music festival, which presents music as not just audio stimulation, but a lifestyle. From then until now, music festivals have taken on a culture of their own based in freedom and worldly pleasure, signifying that consumers don't see music as a hobby, but something that becomes a part of their identity and a way to form a behavioral tribe.
Trend Themes
1. Festival Fashion - Opportunity for clothing and fashion companies to create special collections for festival-goers
2. Mobile Charging Solutions - Opportunity for businesses to provide mobile charging solutions to festival-goers at music festivals, especially those who camp
3. Smartphone Integration - Opportunity for brands to integrate smartphones with their marketing campaigns and make users comfortable with using their phones to interact with brands on social media during music festivals.
Industry Implications
1. Fashion - Fashion industry can take inspiration from Music festival street styles and create boho-chic collections
2. Mobile Charging Solutions - Mobile power companies and electronics companies can take inspiration from the mobile charging lockers to make festival-goers' lives easier
3. Advertising - Advertising industry can take advantage of the integration of smartphones at music festivals to interact with their audience over social media.
5 Featured, 42 Examples:
1,210,668 Total Clicks
Date Range:
Aug 12 — Apr 13
Trending:
Warm
Consumer Insight Topics:
