A scientific lens is put on a variety of industries
Implications - Multiple industries have started taking a much closer look at how to attract consumers -- literally. The advertising, food and beverage and design industries, amongst others, have taken to marketing products on a molecular-level, stressing scientifically superiority (even if just in jest).
Trend Themes
1. Molecular Marketing - Industries such as advertising, food and beverage, and design are using molecular-level marketing to attract consumers.
2. Molecular Gastronomy - Processed by molecular-level techniques for fancy restaurants and high-end bars is now made available through DIY kits.
3. Molecular Art - Artists are exploring the use of molecular shapes and structures, creating unique installations and furniture.
Industry Implications
1. Medical Industry - Massive sculptures by Antony Gormley could make great art displays for companies in the medical field.
2. Food and Beverage Industry - DIY molecular gastronomy kits such as the Mojito R-Evolution set could offer a unique experience for consumers and a new market for producers.
3. Interior Design Industry - The Molecular Chair by Antonio Pio Saracino could create a bold statement in a classical dining room.
6 Featured, 53 Examples:
651,213 Total Clicks
Date Range:
Jul 12 — Apr 13
Trending:
Average
Consumer Insight Topics:
