The Iconic Air Force 1 Sneakers Get a Stylish Upgrade
Ariel Weber — November 25, 2012 — Fashion
Nike has unveiled its newest addition to the Air Force 1 sneakers family, which gets a slithery upgrade.
The XXX Downton Python edition comes decorated with a snake print design and is adorned with brown laces, a white swoosh as well as dark brown leather detailing throughout the shoe. The sole of the shoe ties it together with its translucent grey outsole. The pattern gives the shoe more class and sophistication, which makes it much more versatile for either day or night wear.
The shoe has been released on Black Friday, which is a great marketing strategy to promote their shoe because who isn’t going to be in or around some sort of shopping center on this well-known shopping day. Though the shoe has gotten an upgrade, it still maintains the classic Air Force 1 sneakers iconic shape that is so well loved.
The XXX Downton Python edition comes decorated with a snake print design and is adorned with brown laces, a white swoosh as well as dark brown leather detailing throughout the shoe. The sole of the shoe ties it together with its translucent grey outsole. The pattern gives the shoe more class and sophistication, which makes it much more versatile for either day or night wear.
The shoe has been released on Black Friday, which is a great marketing strategy to promote their shoe because who isn’t going to be in or around some sort of shopping center on this well-known shopping day. Though the shoe has gotten an upgrade, it still maintains the classic Air Force 1 sneakers iconic shape that is so well loved.
Trend Themes
1. Snake Print Sneakers - The introduction of snake print designs on sneakers presents an opportunity for fashion brands to tap into the growing demand for exotic patterns in footwear.
2. Translucent Outsoles - The use of translucent grey outsoles in sneakers opens up possibilities for brands to experiment with unique and eye-catching designs in their footwear.
3. Day-to-night Versatility - The trend of sneakers with a classy and sophisticated aesthetic allows brands to cater to consumers who seek footwear options that can seamlessly transition from daywear to eveningwear.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the popularity of snake print sneakers by offering a wide range of styles and designs to cater to different consumer preferences.
2. Footwear Manufacturing - Footwear manufacturers can explore innovative materials and techniques to create sneakers with unique and attention-grabbing translucent outsoles.
3. Sports and Lifestyle Brands - Sports and lifestyle brands can target fashion-conscious consumers by offering sneakers with day-to-night versatility, bridging the gap between athletic footwear and fashion-forward styles.
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