‘Built by Wendy' Teaches How To Customize Your Clothes
Shelby Lee Walsh — April 15, 2009 — Art & Design
References: builtbywendy
Wendy Mullin is a truly modern, cutting-edge designer in every sense of the word. She has an intoxicating clothing label entitled Built by Wendy which recently launched a new Spring collection for men and women. The collection is stunning with its playful use of colour and most interestingly, shape. With a wide range of pieces, every skirt, top, pant, tee and tank seems like it could easily be a staple piece or a statement piece.
The highlight of her online shop and clothing stores, located in both New York and Brooklyn, is the fact that she offers a series of “Built by You Patterns.” These patterns allow any sewing inclined guy or gal to make their very own clothing creations.
Not a big sewer? No problem. Built by Wendy also offers two different “Sew U” books that offer a “step-by step guide to basic sewing and pattern-making [and] how to design and customize your own clothing.” Amazing!
The highlight of her online shop and clothing stores, located in both New York and Brooklyn, is the fact that she offers a series of “Built by You Patterns.” These patterns allow any sewing inclined guy or gal to make their very own clothing creations.
Not a big sewer? No problem. Built by Wendy also offers two different “Sew U” books that offer a “step-by step guide to basic sewing and pattern-making [and] how to design and customize your own clothing.” Amazing!
Trend Themes
1. DIY Fashion - The trend of consumers customizing their own clothing using DIY patterns and guides presents a disruptive innovation opportunity for the fashion industry to create more personalized and unique products.
2. Maker Movement - The growing maker movement, which emphasizes hands-on learning and creating, provides an opportunity for Built by Wendy to expand its product offerings and increase engagement with its customers.
3. Sustainable Fashion - DIY fashion and customization can contribute to the sustainable fashion movement by reducing waste and encouraging consumers to invest in pieces that they will truly cherish and wear for a long time.
Industry Implications
1. Fashion Retail - Fashion retailers can embrace the trend of DIY fashion by offering customizable clothing options or partnering with DIY experts like Built by Wendy to provide customers with the tools and resources to create their own clothing.
2. Crafts and Hobbies - The crafts and hobbies industry can tap into the trend of DIY fashion by creating specialized products and tools specifically tailored to the needs of DIY fashion enthusiasts.
3. Education and Training - Educational institutions and training programs can capitalize on the growing interest in DIY fashion by offering courses and workshops on sewing, pattern-making, and clothing customization.
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