Too Faced's 'Chocolate Gold' Line Boasts Beautiful Branding
Riley von Niessen — November 17, 2017 — Fashion
Beauty brand Too Faced recently added to its selection of offerings with the 'Chocolate Gold' line.
Included in the collection is a 'Diamond Highlighter,' 'Gold Soleil Bronzer,' a sparkle-heavy palette of eye shadows, highly pigmented loose glitter, a glitter lipstick, as well as a wide range of peel-off eyeliners that add a dramatic touch to any look. In order to reflect the name of the collection, many of the products come in luxurious-looking gold packages, while others make use of this year's popular Millennial pink hue.
In addition, a variety of the products in the Chocolate Gold line boast the subtle scent of cocoa, and are also infused with bits of gold. The whole line will be available on December 8th on the brand's online store.
Included in the collection is a 'Diamond Highlighter,' 'Gold Soleil Bronzer,' a sparkle-heavy palette of eye shadows, highly pigmented loose glitter, a glitter lipstick, as well as a wide range of peel-off eyeliners that add a dramatic touch to any look. In order to reflect the name of the collection, many of the products come in luxurious-looking gold packages, while others make use of this year's popular Millennial pink hue.
In addition, a variety of the products in the Chocolate Gold line boast the subtle scent of cocoa, and are also infused with bits of gold. The whole line will be available on December 8th on the brand's online store.
Trend Themes
1. Cocoa-scented Beauty - There is an opportunity for brands to innovate by incorporating natural, indulgent scents into their cosmetic products.
2. Glitter and Sparkle - Cosmetic brands can focus on glitter and sparkle to attract younger, expressive customers who are interested in trying out more adventurous and bold looks.
3. Luxury Packaging - Developing high-end packaging designs can differentiate brands from their competitors and add value to the brand's perception.
Industry Implications
1. Cosmetics - Cosmetic brands can take advantage of the latest trends in beauty by developing innovative, high-quality products to meet customer demand.
2. Fragrance - Fragrance industry players can innovate by incorporating natural scents, such as cocoa, into their products to enhance consumer experience.
3. Packaging - Innovative packaging design can be a key factor in consumer purchasing decisions, and companies in various industries can benefit from exploring new, exciting packaging options.
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