The 'Dr. Jart + Tarot Of Masks' are Branded Like a Deck of Cards
Laura McQuarrie — November 27, 2017 — Fashion
For the holiday season, Dr. Jart created the 'Dr. Jart + Tarot Of Masks,' a set of face masks packaged like a deck of tarot cards.
The face mask set includes an assortment of seven best-selling products from the brand targeted at different skin issues, such as clearing and hydration. In the set, the formulas of the different face masks vary, including options such as black charcoal-infused sheet masks and Dr. Jart's innovative rubber masks.
A growing number of brands are embracing packaging designs and product names that reference other essential aspects of one's self care rituals for the well-being of the mind and body; this includes tarot-themed makeup palettes, crystal-infused skincare creams, as well as soothing bath products that are playfully branded as "potions."
The face mask set includes an assortment of seven best-selling products from the brand targeted at different skin issues, such as clearing and hydration. In the set, the formulas of the different face masks vary, including options such as black charcoal-infused sheet masks and Dr. Jart's innovative rubber masks.
A growing number of brands are embracing packaging designs and product names that reference other essential aspects of one's self care rituals for the well-being of the mind and body; this includes tarot-themed makeup palettes, crystal-infused skincare creams, as well as soothing bath products that are playfully branded as "potions."
Trend Themes
1. Tarot-themed Packaging - Opportunity for brands to create unique and engaging packaging designs that reference self-care rituals.
2. Innovative Face Mask Formulas - Opportunity to develop new and effective formulas for face masks, such as rubber masks and charcoal-infused sheet masks.
3. Holistic Self-care Products - Opportunity to create holistic self-care products that incorporate elements like crystals and themed branding.
Industry Implications
1. Beauty - Opportunity for beauty brands to create tarot-themed packaging and innovative face mask formulas.
2. Wellness - Opportunity for wellness brands to develop holistic self-care products that incorporate elements such as crystals and themed branding.
3. Packaging - Opportunity for packaging companies to work with brands in creating unique and engaging designs that reference self-care rituals.
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