Kocostar Offers Sheet Masks to Specifically Target Problem Areas
Mishal Omar — July 25, 2017 — Fashion
The brand Kocostar offers an endearing and somewhat gimmicky interpretation of the facial sheet masks that have become so popular in recent years.
Called the Tomato Slice Mask Sheet, the Kocostar product contains tomato extract that detoxifies the skin and seeks to enhance its radiance. It also contains a significant amount of glycerin, which was included to add and retain moisture in the skin. The most unique aspect of this product is that rather than coming in the shape of a face like most face masks do, it comes in small circular shapes that resemble tomato slices and can be strategically placed on only the problem areas of users' faces.
Each pack in this collection contains 12 individual sheet mask "slices."
Called the Tomato Slice Mask Sheet, the Kocostar product contains tomato extract that detoxifies the skin and seeks to enhance its radiance. It also contains a significant amount of glycerin, which was included to add and retain moisture in the skin. The most unique aspect of this product is that rather than coming in the shape of a face like most face masks do, it comes in small circular shapes that resemble tomato slices and can be strategically placed on only the problem areas of users' faces.
Each pack in this collection contains 12 individual sheet mask "slices."
Trend Themes
1. Targeted Facial Sheet Masks - Opportunity for innovative sheet masks that specifically target problem areas on the face.
2. Gimmicky Sheet Mask Designs - Disruptive potential in creating sheet masks with unique shapes and designs to enhance user experience.
3. Detoxifying Sheet Masks - Potential for sheet masks infused with ingredients that detoxify the skin and improve radiance.
Industry Implications
1. Skincare Industry - Opportunity for skincare brands to create targeted sheet masks to address specific skin concerns.
2. Beauty and Personal Care Industry - Disruptive potential in developing gimmicky sheet mask designs to attract consumers and differentiate from competitors.
3. Cosmetics Industry - Opportunity to incorporate detoxifying ingredients into sheet masks to offer added skincare benefits.
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