CYO's Three-in-One Product Provides Eyeshadow, Liner and Mascara
Laura McQuarrie — December 30, 2017 — Fashion
References: cyocosmetics & refinery29
Earlier this year, CYO was introduced by Walgreens as an all-new drugstore makeup brand that offers bold, affordable cosmetics for young consumers. As well as catching the eyes of consumers with shade names like 'Rainbow Warrior Front Woman,' CYO offers highly portable, multipurpose makeup solutions like its all-new three-in-one product, the 'Take the Threeway Shadow, Liner, & Mascara Trio.'
Ordinarily, consumers who wish to make on-the-go touch-ups are required to pack their purse with separate products, plus any necessary applicators. With the Take the Threeway Shadow, Liner, & Mascara Trio, consumers are able to easily apply a complete eye makeup look without needing to make additional storage space, purchases or time to apply one's makeup.
Ordinarily, consumers who wish to make on-the-go touch-ups are required to pack their purse with separate products, plus any necessary applicators. With the Take the Threeway Shadow, Liner, & Mascara Trio, consumers are able to easily apply a complete eye makeup look without needing to make additional storage space, purchases or time to apply one's makeup.
Trend Themes
1. Multipurpose Makeup Solutions - Introducing all-in-one makeup products that offer multiple functionalities for convenience and ease.
2. On-the-go Beauty Products - Creating portable makeup solutions that cater to the needs of busy consumers who require quick touch-ups.
3. Affordable Bold Cosmetics - Developing affordable makeup brands that offer vibrant and bold colors for young consumers.
Industry Implications
1. Cosmetics - The cosmetics industry can explore the potential of all-in-one makeup products to attract convenience-seeking customers.
2. Retail - The retail industry can stock and market on-the-go beauty products to cater to the needs of busy consumers.
3. Beauty & Personal Care - The beauty and personal care industry can benefit from creating affordable makeup brands that target the preferences of young consumers.
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