RapidLash Focuses on Hair Growth in Eyelashes and Eyebrows
Mishal Omar — December 30, 2017 — Fashion
References: global.ulta
The RapidLash Eyelash Enhancing Serum was made to enhance the length and density of users' eyelashes and eyebrows.
The serum works to condition and moisturize the hairs in the facial area, and contains a Hexatein 1 Complex that was designed to strengthen lashes and brows while giving them a subtle sheen. Thick eyebrows are increasingly popular in mainstream beauty industries, and the RapidLash brand is capitalizing on that fact by claiming that its Eyelash Enhancing Serum is able to mimic the naturally thick brows that many people are born with.
This eyelash and eyebrow-enhancing serum is ideal for makeup lovers who are looking for long term solutions to beauty concerns, without having to spend the money that eyelash extensions and fake eyebrows would cost.
The serum works to condition and moisturize the hairs in the facial area, and contains a Hexatein 1 Complex that was designed to strengthen lashes and brows while giving them a subtle sheen. Thick eyebrows are increasingly popular in mainstream beauty industries, and the RapidLash brand is capitalizing on that fact by claiming that its Eyelash Enhancing Serum is able to mimic the naturally thick brows that many people are born with.
This eyelash and eyebrow-enhancing serum is ideal for makeup lovers who are looking for long term solutions to beauty concerns, without having to spend the money that eyelash extensions and fake eyebrows would cost.
Trend Themes
1. Eyebrow-enhancing Serums - Creating products for naturally thick eyebrows can disrupt the industry by eliminating the need for cosmetic eyebrow procedures.
2. Long-term Beauty Solutions - Offering long term solutions for beauty concerns can disrupt the industry by reducing the need for recurring cosmetic treatments.
3. Natural-looking Results - Providing products that mimic the look of natural brows/lashes can disrupt the industry by reducing the use of artificial enhancements such as extensions and fake eyebrows/lashes.
Industry Implications
1. Cosmetics - A new product line of eyebrow-enhancing serums can disrupt the cosmetics industry by providing a more natural and long-term solution to the traditional eyebrow/mascara routines.
2. Beauty - The beauty industry can be disrupted by the trend of long-term beauty solutions, as this shifts focus from recurring treatments to permanent or semi-permanent solutions such as serums.
3. Personal Care - The trend towards natural-looking results in beauty products can drive innovations in the personal care industry by promoting the use of products that highlight natural features instead of concealing them.
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