Bespoke Post's Wine Club is Geared Towards Millennial Men
Laura McQuarrie — August 9, 2018 — Lifestyle
References: bespokepost & foodandwine
Countless wine subscriptions are created expressly for the purposes of appealing to women but Bespoke Post is now looking to cater to Millennial men with its newest wine club. As Bespoke Post CEO and co-founder Rishi Prabhu describes, "Millennial men are the primary audience for our core subscription service. And when we first started doing the research on our new, consumables-focused business, we realized that there isn’t another wine club out there speaking to this demographic."
Bespoke Post is an ecommerce start-up that provides "goods and guidance for the modern man" in the form of monthly boxes packed with themed items to upgrade one's daily life. With this new wine club, consumers will be able to receive four bottles per box and specify how often they'd like to receive a shipment. When it comes to wine selection, customers are able to take a taste quiz and discover their favorite flavor profiles.
Bespoke Post is an ecommerce start-up that provides "goods and guidance for the modern man" in the form of monthly boxes packed with themed items to upgrade one's daily life. With this new wine club, consumers will be able to receive four bottles per box and specify how often they'd like to receive a shipment. When it comes to wine selection, customers are able to take a taste quiz and discover their favorite flavor profiles.
Trend Themes
1. Male-targeted Wine Subscriptions - Creating wine subscription services specifically designed to appeal to Millennial men, offering a unique experience for a previously untapped market.
2. Consumables-focused Business - The rise of businesses focused on providing consumable products, such as wine subscriptions, tailored to meet the needs and interests of specific demographics.
3. Personalized Wine Selection - Utilizing taste quizzes and personalized recommendations to enhance the wine selection process and provide customers with their favorite flavor profiles.
Industry Implications
1. Ecommerce - The ecommerce industry can explore the potential for male-focused subscription services, expanding their reach to untapped markets and increasing customer engagement.
2. Food and Beverage - The food and beverage industry can capitalize on the growing trend of male-targeted wine subscriptions by developing innovative products and experiences to cater specifically to this demographic.
3. Personalization and Recommendation Systems - The industry involved in personalization and recommendation systems can leverage taste quizzes and data analytics to create tailored wine selection experiences and improve customer satisfaction.
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