Better and Faster Tells Business Stories That Win in Their Niches
Laura McQuarrie — March 13, 2015 — Business
References: jeremygutsche & betterandfaster
From Ugly Dolls to killer bread, Jeremy Gutsche's Better and Faster is filled with business stories on brands that have won in their particular market. If you find yourself baffled by the ability of entrepreneurs to spot emerging opportunities or simply want to become better at it, Gutsche spells out six patterns of opportunity to help in carving out a niche.
By diving into patterns like Convergence, Divergence, Cyclicality, Redirection, Reduction and Acceleration, you'll be better equipped to spot where a business can profit by diverging from the mainstream and filling in gaps in services. One of the main problems with trying to imitate something seen in the mainstream is that it's too late—Better and Faster reaches you how to out-innovate, outsmart and outmaneuver competitors.
Supercharge your brand's success and order a copy of Better and Faster HERE.
By diving into patterns like Convergence, Divergence, Cyclicality, Redirection, Reduction and Acceleration, you'll be better equipped to spot where a business can profit by diverging from the mainstream and filling in gaps in services. One of the main problems with trying to imitate something seen in the mainstream is that it's too late—Better and Faster reaches you how to out-innovate, outsmart and outmaneuver competitors.
Supercharge your brand's success and order a copy of Better and Faster HERE.
Trend Themes
1. Convergence - Spot opportunities by combining different technologies or industries to create innovative products or services.
2. Divergence - Identify opportunities by intentionally diverging from mainstream trends and offering unique solutions.
3. Reduction - Discover opportunities by simplifying and streamlining processes, eliminating unnecessary elements, or creating minimalist products.
Industry Implications
1. Tech - Leverage technologies to create convergence solutions that combine different industries and provide innovative offerings.
2. Fashion - Explore divergence strategies in the fashion industry by offering unique and out-of-the-box designs that stand out from mainstream trends.
3. Food - Tap into reduction opportunities in the food industry by creating simplified, minimalistic products that cater to the growing demand for healthy and convenient options.
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