'A Startup Store' Showcases the Wares of Startup Businesses
Katherinev123 — December 24, 2011 — Business
References: astartupstore & fastcompany
New businesses know just how hard it is to create awareness among target customers, but now that might be easier with A Startup Store, an exhibition in New York City that will feature a rotation of products from new brands and businesses.
Founded by Rachel Shechtman, A Startup Store is still in 'beta' mode, but its concept is ingenious. In addition to giving new launches a central place to present their products and become bigger ideas in a cluttered market of retail establishments, A Startup Store will offer an ever-changing display of goods. Every four to six weeks, the physical boutique will feature a rotation of products centered on a story-based theme from new brands and businesses.
Among the different brands currently featured at A Startup store are Artspace, Birchbox, Baublebar, Joor + Quirky and Of A Kind.
Founded by Rachel Shechtman, A Startup Store is still in 'beta' mode, but its concept is ingenious. In addition to giving new launches a central place to present their products and become bigger ideas in a cluttered market of retail establishments, A Startup Store will offer an ever-changing display of goods. Every four to six weeks, the physical boutique will feature a rotation of products centered on a story-based theme from new brands and businesses.
Among the different brands currently featured at A Startup store are Artspace, Birchbox, Baublebar, Joor + Quirky and Of A Kind.
Trend Themes
1. Exhibition Rotation Strategy - A trend of rotating exhibitions featuring new and emerging brands to create discovery and awareness.
2. Pop-up Startup Stores - A trend of start-up stores appearing to showcase and merchandise new brands without the overhead cost of a full-time brick and mortar.
3. Story-based Curation - A trend of curating products around a storyline or theme, making it easier for customers to discover something new.
Industry Implications
1. Retail - With the increase of start-ups, retailers could benefit from showcasing and discovering new products through curated exhibitions and pop-up stores.
2. Event Planning - Planners can explore organizing pop-up start-up stores and exhibitions, largely focusing on curated product curation and activation ideas.
3. Marketing and Branding - Marketing and branding professionals can take advantage of the trend of featuring new and emerging brands through exhibits or stores to create automated campaigns relevant to the exhibition.
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