The Bottega Veneta App is "a Platform for Creative Encounters"
Laura McQuarrie — February 25, 2022 — Marketing
References: apps.apple & designtaxi
Bottega Veneta erased most of its social media presence in 2021 and now the luxury brand has launched a Bottega Veneta app that introduces new content and features. The green-hued app is described as "a platform for creative encounters" and it gives users the ability to turn anything green within a phone’s camera frame into a green screen. In these green screens, exclusive content from the luxury brand is shared.
The release of this curious app comes just days before the first collection of new creative director Matthieu Blazy is set to debut at Milan Fashion Week. Additionally, the Bottega Veneta app will be used for streaming the event.
This new app can be downloaded for free via the App Store.
The release of this curious app comes just days before the first collection of new creative director Matthieu Blazy is set to debut at Milan Fashion Week. Additionally, the Bottega Veneta app will be used for streaming the event.
This new app can be downloaded for free via the App Store.
Trend Themes
1. Green Screen Apps - The emergence of branded green screen apps provides opportunities for luxury brands to engage with their customers in a new creative way.
2. Social Media Reduction - The trend of luxury brands reducing their social media presence and turning to more personalized brand experiences through apps presents opportunities for disruptive innovation.
3. In-app Event Streaming - The Bottega Veneta app's ability to stream events within the app provides a new digital platform for luxury retailers to showcase their events and collections.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can adopt the idea of introducing branded green screen apps as a means of creative engagement with their audience.
2. Mobile App Development - Companies in the mobile app development industry can provide customized in-app event streaming solutions to luxury brands for their collections and events.
3. Digital Marketing and Advertising - Digital marketing and advertising companies can cater to luxury brands looking to reduce their social media presence and explore more personalized and creative branding opportunities through innovative apps.
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