Heineken Silver Can Only Be Found in the Brand's Decentraland Brewery
Laura McQuarrie — March 17, 2022 — Lifestyle
References: theHEINEKENcompany & prnewswire
Heineken Silver is being introduced as the world's first virtual beer and it exists within the Heineken virtual brewery in Decentraland. The beer for the metaverse boasts "the finest, 100% computer-generated ingredients," notably A-Pixels and Binary Coded Hops grown by NPC (non-player character) farmers.
The virtual beer was recently unveiled at a product launch event at the virtual brewery and guests learned about how the beer is made in seconds. At the event, pixelated lobster and caviar were experienced alongside Heineken ambassadors like Thierry Henry. Bram Westenbrink, Global Head Heineken Brand says, "Our new virtual beer, Heineken Silver is an ironic joke. It is a self-aware idea that pokes fun at us and many other brands that are jumping into the metaverse with products that are best enjoyed in the real world."
The virtual beer was recently unveiled at a product launch event at the virtual brewery and guests learned about how the beer is made in seconds. At the event, pixelated lobster and caviar were experienced alongside Heineken ambassadors like Thierry Henry. Bram Westenbrink, Global Head Heineken Brand says, "Our new virtual beer, Heineken Silver is an ironic joke. It is a self-aware idea that pokes fun at us and many other brands that are jumping into the metaverse with products that are best enjoyed in the real world."
Trend Themes
1. Virtual Beers - The growing trend of virtual products presents opportunities for beer brands to create unique and innovative experiences for their customers.
2. Metaverse Marketing - The rise of the metaverse as a platform for marketing presents opportunities for brands to engage with customers in new and exciting ways.
3. Computer-generated Ingredients - The use of computer-generated ingredients in virtual products offers opportunities for innovation and experimentation in the food and beverage industry.
Industry Implications
1. Beverage - The beverage industry can utilize the trend of virtual products to create unique and immersive experiences for their customers and increase engagement.
2. Marketing - The trend of metaverse marketing presents opportunities for innovative and engaging marketing campaigns across various industries.
3. Technology - The use of computer-generated ingredients in virtual products highlights the potential for technology to disrupt traditional industries like food and beverage.
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