Sci-fi elements are added to unexpected ads for pop culture appeal
Implications - Stepping outside their market demographic, brands are infusing sci-fi references to add youthful appeal to their campaigns. Using drones and cult movie characters to bring attention to often stuffy concepts like cultural events and health care, these ad techniques reflect the need for more eclectic, yet approachable methods of brand reinvention.
Trend Themes
1. Sci-fi Elements in Ads - Brands are incorporating sci-fi references to add youthful and approachable appeal to their campaigns, creating disruptive innovation opportunities for companies to reinvent their brand.
2. Pop Culture Imagery in Ad Campaigns - Using pop culture characters in ads is becoming more prevalent in the advertising industry, creating new channels of consumer engagement for companies to capitalize on.
3. Classical Pop Culture References for Mixed Media Ads - Multicines Cultural Journeys campaign is cleverly using classical pop culture references to promote live arts to younger generations, creating new opportunities to bring the classics into the modern media landscape.
Industry Implications
1. Advertising Industry - As companies become more inventive with their ad campaigns by using sci-fi and pop culture references, it presents new challenges and opportunities in the advertising industry as a whole, particularly in creating eye-catching and innovative campaigns.
2. Entertainment Industry - As pop culture and sci-fi references become more widespread, there is a growing opportunity for the entertainment industry to explore collaborations with image-conscious brands and consumer products, creating unique opportunities for promoting new media to established audiences.
3. Healthcare Industry - The sci-fi imagery presented in the GE Agent of Good commercial highlights new opportunities for digitization in healthcare which improve operations and efficiency, encouraging companies to adopt new technologies to improve healthcare experiences.
4 Featured, 34 Examples:
303,109 Total Clicks
Date Range:
Apr 13 — Jul 14
Trending:
Average
Consumer Insight Topics:
