A desire for convenience has individuals bringing custom accessories to the sand
Implications - Furnishings like beach chairs and outdoor loungers are becoming customized to provide greater function and appeal. From aesthetics that imitate indoor decor to those that feature built-in coolers, these beach accessories speak to a desire to maintain personal comforts beyond the convenience of one’s own home.
Trend Themes
1. Customized Beach Accessories - Beach accessories are becoming customized with built-in features and aesthetics that imitate indoor decor, as consumers seek to maintain personal comforts beyond the convenience of one’s own home.
2. Portable and Lightweight Beach Furniture - Consumers are seeking out portable and lightweight furniture for the beach that can be easily transported, such as rollable chairs and upside-down beach hammocks.
3. Dual-purpose Outdoor Gear - Outdoor gear is being designed with multiple functions in mind, such as picnic blankets that double as tables, offering unique solutions for outdoor activities.
Industry Implications
1. Outdoor Recreation - Companies and entrepreneurs in the outdoor recreation industry can create innovative customizable beach products, lightweight furniture, and multipurpose gear to meet consumer demand for convenient, comfortable, and functional outdoor experiences.
2. Fashion and Accessories - Fashion and accessory companies can use this trend to create and market high-quality, durable, and customized beach accessories that not only serve their intended purpose, but also add a touch of style to a consumer’s outdoor experience.
3. Home Decor and Furniture - Home decor and furniture companies can create a line of portable and lightweight outdoor furniture that is also functional and stylish, offering consumers the option to enjoy their personal comforts outside their homes and blurring the line between indoor and outdoor lifestyles.
5 Featured, 45 Examples:
349,646 Total Clicks
Date Range:
May 14 — Oct 15
Trending:
Warm
Consumer Insight Topics:
