The Star Wars Nissan Juke Commercial Promotes Individuality
Michael Hines — September 4, 2013 — Autos
The Star Wars Nissan Juke commercial proves that Disney, like George Lucas, isn’t afraid to work with car companies. You’ll remember that Volkswagen and Lucas made magic with the “Little Vader” commercial that stole hearts across the world when it debuted during the Super Bowl a few years back. This time the Empire is working with Nissan and the undeniably fun Juke.
The Star Wars Nissan Juke commercial is shorter and gets to the point quicker than the aforementioned Volkswagen spot. It features the quirky crossover cruising through a crowd of Stormtroopers. The Stormtroopers are so impressed by the customizable car that they then customize their own suits. Simple, right? Now that Disney owns the rights to Star Wars it’ll be interesting to see what companies will feature the series’ characters in its commercials. Nissan may be the first, but it won’t be the last.
The Star Wars Nissan Juke commercial is shorter and gets to the point quicker than the aforementioned Volkswagen spot. It features the quirky crossover cruising through a crowd of Stormtroopers. The Stormtroopers are so impressed by the customizable car that they then customize their own suits. Simple, right? Now that Disney owns the rights to Star Wars it’ll be interesting to see what companies will feature the series’ characters in its commercials. Nissan may be the first, but it won’t be the last.
Trend Themes
1. Branded Auto Commercials - Opportunity for car companies to collaborate with popular franchises to create branded advertisements that resonate with consumers.
2. Customization Marketing - Potential for companies to use customization as a marketing tactic to appeal to individuality and personalization.
3. Character Licensing in Advertising - Rise in advertising campaigns featuring popular characters from movies and TV shows due to licensing opportunities with entertainment companies.
Industry Implications
1. Automotive - Opportunity for car manufacturers to partner with entertainment companies to create unique advertising campaigns that target a wide range of consumers.
2. Marketing and Advertising - Emerging trend in using customization as a marketing strategy to engage customers and create brand loyalty.
3. Entertainment - Increased demand for character licensing in advertising as a way to promote products and enhance brand recognition.
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