The Multicines Cultural Journeys Campaign is Clever and Comical
Meghan Young — July 23, 2014 — Art & Design
References: adeevee
A series of classical pop culture ads is bringing attention to the importance of live arts to younger generations. By placing Robocop in a tutu while making Catwoman and Michael Myers perform atypical dance moves, the Multicines Cultural Journeys campaign promotes the airing of ballet, opera and dance performances on the silver screen. People can easily get their culture fix now.
Conceived and executed by LOWE/Delta, an ad agency based in Quito, Ecuador, the classical pop culture ads were art directed by Rodrigo Mejía Vera with creative direction by Carlos Oviedo. The clever and comical images were shot by photographer Jaime Pavón and feature the sculptures of artist Martín Pozo. Perhaps a limited edition should be sold to drive the point home.
Conceived and executed by LOWE/Delta, an ad agency based in Quito, Ecuador, the classical pop culture ads were art directed by Rodrigo Mejía Vera with creative direction by Carlos Oviedo. The clever and comical images were shot by photographer Jaime Pavón and feature the sculptures of artist Martín Pozo. Perhaps a limited edition should be sold to drive the point home.
Trend Themes
1. Classical Pop Culture Ads - Classical pop culture ads as a marketing strategy to bring attention to classical music.
2. Multisensory Experiences - The promotion of multisensory experiences through the airing of classical music, opera, and dance performances in movie theaters.
3. Blending High and Popular Culture - The blending of high and popular culture through the use of classical music in pop culture ads.
Industry Implications
1. Music Industry - The music industry can take advantage of classical pop culture ads to bring attention to classical music.
2. Cinema Industry - The cinema industry can incorporate the airing of classical music, opera, and dance performances as part of their programming to promote multisensory experiences.
3. Advertising Industry - The advertising industry can explore the use of classical music in pop culture ads to blend high and popular culture.
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