Fitness is given a fun-focused overhaul for the busy consumer
Implications - Consumers are concerned about their health more than ever, which has prompted a number of innovations that focus on delivering a fun experience to get in shape. Using video games and social interaction as a means to entertain, the solutions target younger generations that are accustom to digital means of entertainment.
Trend Themes
1. Entertaining Fitness Solutions - Focusing on delivering a fun experience to get in shape by using video games and social interaction.
2. Advanced Workout Gear - Using technology and futuristic materials to enhance the user's exercise experience.
3. Innovative Fitness Playgrounds - Creating an opportunity for children to exercise through innovative play structures and games
Industry Implications
1. Fitness Technology - Developing advanced gear that integrates technology into exercise equipment
2. Fitness Franchises - Offering unique fitness experiences, like a party atmosphere in a club
3. Playground Equipment - Designing and manufacturing innovative and dynamic exercise playgrounds for children
