The New Gillette Ad Campaign Focuses on What Women Want
Simal Yilmaz — April 7, 2013 — Lifestyle
The new Gillette ad campaign takes a different approach from their usual one. Instead of using the male-centric approach and promoting the razor’s practical and easy-to-use aspects, this time they have decided to focus on the razor's ability to customize their looks according to women’s preferences.
The commercial features three different ladies who state the kinds of men they prefer in terms of how much hair they have and where. While one of them says that she is into men with hair anywhere but their back, another one says that prefers the look of a man with no hair at all.
The idea behind the ad campaign is a catchy one for all gentleman who like to please the ladies with their looks.
The commercial features three different ladies who state the kinds of men they prefer in terms of how much hair they have and where. While one of them says that she is into men with hair anywhere but their back, another one says that prefers the look of a man with no hair at all.
The idea behind the ad campaign is a catchy one for all gentleman who like to please the ladies with their looks.
Trend Themes
1. Customizable Razor Preferences - The Gillette ad campaign focuses on the ability for consumers to customize their razor preferences according to women's preferences.
2. Shifting Gender-centric Marketing - The new Gillette ad campaign demonstrates a shift towards marketing razors to women and promoting their preferences.
3. Emphasizing Personalization in Ads - The Gillette ad campaign emphasizes the importance of personalization and catered experiences for consumers in razor advertisements.
Industry Implications
1. Personal Care Products - The personal care products industry should consider developing customizable razors that prioritize women's preferences.
2. Marketing and Advertising - The marketing and advertising industry should explore more gender-centric approaches in their campaigns, targeting specific consumer preferences.
3. Beauty and Grooming Industry - The beauty and grooming industry could benefit from focusing on personalization and customization to meet the preferences of women consumers.
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