Cutting costs, consumers add unexpected uses to fashion products
Implications - Seeking to keep up with new fashion rituals, consumers are transforming single-purpose accessories into creative, multipurpose products. Reinventing accessory pieces like scarves into tech accessories and pieces of clothing, it seems the post-recession consumer is not satisfied with a product existing only for ornamentation.
Trend Themes
1. Upcycling - The trend of repurposing old or unused items has led to the creation of innovative DIY fashion accessories like scarf-watches, scarf-handbags, scarf-shirts, and so on.
2. Multipurpose Accessories - Accessories that serve dual purposes, like scarf-dresses, scarf-shorts, etc., are trending among cost-conscious consumers.
3. Crafting and DIY - The rise of crafting and DIY is inspiring consumers to make use of old accessories like scarves by transforming them into fashion-forward, multifunctional pieces.
Industry Implications
1. Fashion - Fashion industry businesses can embrace the upcycling trend and encourage DIY fashion to tap into the cost-conscious and creative sensibilities of their consumers.
2. Crafting - Crafting and DIY industries can cater to the need for innovative DIY fashion accessories by providing tools and ideas to repurpose old items.
3. Sustainability - Businesses that highlight sustainability can create innovative and eco-friendly products using repurposed materials.
8 Featured, 70 Examples:
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Date Range:
Jan 13 — Aug 15
Trending:
Warm
Consumer Insight Topics:
