HitBliss Trades Watching Ads for Free Films and TV Shows
Michael Hines — April 15, 2013 — Marketing
References: hitbliss & springwise
Those who want to watch HD films and television on the cheap, as in free, need to check out HitBliss. The new service lets you watch television shows and movies in exchange for watching commercials. Watching commercials on the site gives users credits that can then be spent on downloading new and old TV shows and movies. It takes about 10 minutes of watching commercials to download one film.
HitBliss lets you skip commercials you don't find relevant, using this data to send you more targeted content in the future. The site also knows when you've opened another application or when you've turned your volume off, making it tough to game the system, prompting you to watch the entire thing. HitBliss is currently only available in the U.S.
HitBliss lets you skip commercials you don't find relevant, using this data to send you more targeted content in the future. The site also knows when you've opened another application or when you've turned your volume off, making it tough to game the system, prompting you to watch the entire thing. HitBliss is currently only available in the U.S.
Trend Themes
1. Ad-supported Streaming - Other streaming platforms can leverage HitBliss' model to offer free content and generate revenue from ad views.
2. Targeted Advertising - Platforms can improve the user experience by analyzing user data to provide more tailored ads and content.
3. Incentivized Content Consumption - Other industries, such as gaming, can adopt this model to incentivize users to engage with ads for in-game rewards.
Industry Implications
1. Streaming Media - Companies in this industry can adopt HitBliss' model to offer free content, generate ad revenue, and provide more targeted ads and content.
2. Advertising - This industry can benefit from HitBliss' model through more effective targeted advertising and incentivized ad consumption.
3. Gaming - By incentivizing players with in-game rewards for watching ads, gaming companies can increase ad revenue and improve the user experience.
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