Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,597 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,597 cutting edge ideas.

Deceptively Deep-Fried Desserts

Clean the Sky - Positive Eco Trends & Breakthroughs

Fish and Chip Cupcakes by Belinda Lo Looks Savory but is Sweet

Taking a bite out of the Fish and Chip Cupcakes will be liking taking a sip of soda water thinking it's Sprite. The mind might have geared up for a savory meal, but what it will get is much more sweet. As its name suggests, these desserts are made to look like a cute portion of fish and chips. In reality, it is comprised completely of sugary ingredients.

Impressively conceived and baked by Belinda Lo of The Moon Blush Baker blog, the Fish and Chip Cupcakes has been carefully crafted. For instance, the 'fish fillets' are sugar malt cookie covered in white chocolate then covered in a coat of finely crushed toasted coconut and cornflakes. The entire creation is set on one of her previous cupcake bases.
Trend Themes
1. Deceptive Desserts - Bakery and confectionery businesses can explore creating desserts that look like savory meals for novelty and surprise.
2. Creative Food Presentation - The trend of creating food with imaginative presentation such as food that looks like other food or objects can be utilized by catering companies and food services businesses.
3. Unexpected Flavor Combinations - Food companies and chefs can experiment with combinations of flavors that clash or surprising sweet/savory mixes for an exciting and innovative culinary experience.
Industry Implications
1. Bakery and Confectionery - Bakery and confectionery businesses can utilize the trend of creating deceptive desserts for a novelty factor to cater to customers.
2. Catering and Food Services - Catering companies and food services can tap into the trend of creative food presentation to add novelty and increase customer satisfaction.
3. Fine Dining and Gourmet Restaurants - Fine dining and gourmet restaurants can experiment with sweet and savory flavor combinations to create innovative and unique dishes to entice adventurous eaters.
5.6
Score
Popularity
Activity
Freshness