A Bridal Show in Nassau Displays a Dunkin' Donuts Wedding Cake
Ryan Fowler — April 10, 2013 — Lifestyle
References: facebook & laughingsquid
A bridal show in Nassau, Bahamas displayed a glazed donut wedding cake creation that was made with Dunkin’ Donuts by the Swiss Pastry Shop. This one-of-a-kind wedding cake has three massive layers with over 100 glazed donuts and is topped with a fourth layer that is a more traditional version of a wedding cake. The bride and groom are represented on the top of the cake by two more donuts that have been decorated with silly huge eyes and a top hat.
Dunkin' Donuts Bahamas loved this so much that it posted it to its Facebook page. The cake has since gained a pretty serious amount of views across multiple platforms of social media, giving the brand a ton of free positive publicity. Although this may not be the cake of every bride's dreams, it sure did create some hype.
Dunkin' Donuts Bahamas loved this so much that it posted it to its Facebook page. The cake has since gained a pretty serious amount of views across multiple platforms of social media, giving the brand a ton of free positive publicity. Although this may not be the cake of every bride's dreams, it sure did create some hype.
Trend Themes
1. Donut-inspired Wedding Cakes - Creating wedding cakes inspired by donuts, incorporating glazed donuts as the main element, presents a disruptive innovation opportunity for the wedding industry.
2. Unconventional Wedding Cake Designs - Experimenting with unconventional wedding cake designs, such as using donuts as a substitute for traditional tiers, offers a disruptive innovation opportunity in the wedding industry.
3. Social Media-influenced Wedding Trends - Leveraging social media to showcase unique and viral wedding cake creations, like the Dunkin' Donuts wedding cake, presents a disruptive innovation opportunity for both the bakery and wedding industry.
Industry Implications
1. Bakery - Bakeries can explore new cake design concepts and incorporate unconventional elements, such as donuts, to cater to modern wedding trends.
2. Wedding Planning - Wedding planners can offer unique and unconventional cake options, like donut-inspired designs, to attract couples looking for non-traditional wedding experiences.
3. Social Media Marketing - Social media marketing agencies can help businesses leverage viral and unique wedding cake creations, like the Dunkin' Donuts wedding cake, to increase brand awareness and attract more clients in the wedding industry.
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