CPG brands are using freeze-drying to preserve organic snacks more naturally
Trend - Brands are using freeze-drying to better preserve the freshness and flavor of foods without extra additives or preservatives. This results in all-natural, organic products with authentic flavors. These snacks are positioned as better-for-you treats with extended shelf lives.
Insight - Modern consumers are faced with ever-expanding choices when it comes to choosing snack foods. The prevalence of products in the space leads consumers to prioritize those that meet their personal needs, which often pertain to health goals, financial savings, or convenience. Brands in the CPG space can differentiate themselves by offering products that adhere to all three of these goals, rather than focusing on only certain areas. In order to achieve this, brands are turning to freeze-drying.
Insight - Modern consumers are faced with ever-expanding choices when it comes to choosing snack foods. The prevalence of products in the space leads consumers to prioritize those that meet their personal needs, which often pertain to health goals, financial savings, or convenience. Brands in the CPG space can differentiate themselves by offering products that adhere to all three of these goals, rather than focusing on only certain areas. In order to achieve this, brands are turning to freeze-drying.
Workshop Question - How could your brand ensure its products are meeting as many needs of its consumers as possible, rather than focusing on one?
