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Mental Health Campaign

Brands are launching initiatives to support proper mental health practices

Trend - Brands across various industries are campaigning for the importance of mental health. Often through financial partnerships with charities, these brands are showing their support for social causes and are investing necessary resources to address mental health concerns and prevent crisis.

Insight - Public lockdowns, increasingly isolated lifestyles, and economic factors have led to increased attention being paid to mental health issues and solutions. The public now desires supportive communities with social services available to help in times of crisis, both in the public and professional sectors. This desire for inclusion and care has led to brands launching mental health campaigns not only to build rapport and better connect with their consumers, but also to foster a supportive society.
Workshop Question - How could your brand build community relations through social support campaigns?
Trend Themes
1. Charity-brand Partnerships - Brands collaborating with charities to address social issues are bridging the gap between commerce and social responsibility.
2. Mental Health Education - Initiatives that promote mental health awareness are transforming public understanding and reducing stigma around mental health issues.
3. Suicide Prevention Campaigns - Targeted campaigns focusing on suicide prevention are crucial in addressing and mitigating the factors leading to suicide.
Industry Implications
1. Retail - Retailers using mental health-focused campaigns can build stronger connections with empathetic and socially conscious consumers.
2. Gaming - The gaming industry has the potential to integrate mental health support systems directly into the gaming experience.
3. Non-profit Organizations - Non-profits focusing on mental health and suicide prevention are vital for creating supportive communities and providing crucial services.
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
38,696 Total Clicks
Date Range:
Sep 22 — Jun 24
Trending:
This Year and Average
Consumer Insight Topics:

Featured Examples

play_circle_filledMental Health Makeup Campaigns
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
The Make a Rare Impact campaign has been launched in collaboration between Sephora and Rare Beauty as a way to shed light on mental health issues, while also raising funds for a good cause. The... MORE
Mental Health-Supporting Campaigns
Mental Health-Supporting Campaigns
'The Last Photo' is a Suicide Prevention Initiative
“The Last Photo” is a poignant campaign developed by the creative agency Adam&eveDDB for the Campaign Against Living Miserably (CALM), in partnership with ITV, the UK’s largest commercial... MORE
Suicide Prevention Campaigns
Suicide Prevention Campaigns
To Write Love on Her Arms Launches Its 12th Annual Campaign
The mental health non-profit organization To Write Love on Her Arms recently launched its 12th annual suicide prevention campaign. This year, the initiative is titled ‘The World Is Not Better... MORE
Mindful Mental Health Ads
Mindful Mental Health Ads
Alo Moves 2023 Mental Health Awareness Month Campaign Just Launched
Alo Moves, the on-demand yoga, fitness, and mindfulness platform by Alo Yoga, is launching its 2023 Mental Health Awareness Month campaign, featuring a ‘Mindful May’ giveaway to... MORE
Gaming Mental Health Initiatives
Gaming Mental Health Initiatives
Gears of War Partnered with the Crisis Text Line
‘Gears of War,’ the futuristic third-person shooter game owned by Microsoft, announced the ‘Never Fight Alone’ mental health-focused campaign in collaboration with the ‘... MORE
Mental Health-Focused Brand Initiatives
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Maybelline New York has announced a long-term mental health-focused global partnership with the WHO Foundation to enhance access to vital services. The collaboration will address the... MORE

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