New AI tools that transcribe and summarize videos are gaining popularity
Trend - Companies are launching artificial intelligence (AI)-powered tools that listen to and summarize videos for the user.These AIs transcribe the audio from the entire video, and focus on summarizing the transcription into its key takeaways. These tools are designed to save time and effort for users.
Insight - Whether for work, school, or leisure, most consumers engage with long-form video content regularly. However, these videos can be time-consuming, leading to many finding it difficult to focus on the entire video. As a result, many consumers have defaulted to solutions such as researching video summaries or watching videos at increased speeds. With these imperfect solutions in mind, startups are turning to artificial intelligence to make more sophisticated, customizable video summary tools.
Insight - Whether for work, school, or leisure, most consumers engage with long-form video content regularly. However, these videos can be time-consuming, leading to many finding it difficult to focus on the entire video. As a result, many consumers have defaulted to solutions such as researching video summaries or watching videos at increased speeds. With these imperfect solutions in mind, startups are turning to artificial intelligence to make more sophisticated, customizable video summary tools.
Workshop Question - How could your brand ensure its products or services are not overly time-consuming or convoluted?
