Pet food topper using freeze-dried meats is gaining popularity for pet health
Trend - Pet food brands are using freeze-dried ingredients to create healthier meal toppers with more full ingredients lists. These toppers are grain-free and contain more nutrients than dehydrated alternatives, as freeze-drying preserves the enzymes. These are intended to be more natural, premium products.
Insight - As more consumers opt for pet adoption, many invest in premium products to ensure their pets live optimal lives. As such, these consumers desire nutrient-rich, practical, and easy-to-prepare solutions for pet meals that ensure healthy diets for their pets without consuming too much time. This has led to many consumers using meal toppers, as these can enhance various aspects of pets' diets, such as digestion of immunities, leading to brands creating freeze-dried meal toppers for premium diets.
Insight - As more consumers opt for pet adoption, many invest in premium products to ensure their pets live optimal lives. As such, these consumers desire nutrient-rich, practical, and easy-to-prepare solutions for pet meals that ensure healthy diets for their pets without consuming too much time. This has led to many consumers using meal toppers, as these can enhance various aspects of pets' diets, such as digestion of immunities, leading to brands creating freeze-dried meal toppers for premium diets.
Workshop Question - How could your brand design products or services to cater to the influx of new pet parents caused by CoVid-19 and beyond?
