Chrissy Teigen & John Legend Founded Pet Lifestyle Brand Kismet
Laura McQuarrie — May 1, 2024 — Pop Culture
References: kismetpets & people
Kismet is the first-ever joint business venture from Chrissy Teigen and John Legend and it's a new pet lifestyle brand that makes premium food for dogs and more. In partnership with board-certified veterinary nutritionists and expert formulators, the celebrity entrepreneurs created a quality pet food choice that's nutritious, fresh and accessibly priced.
Kismet's premium pet food formulas prioritize real animal proteins, nutrient-dense superfoods, essential vitamins and minerals, prebiotics and probiotics for digestion, and freeze-dried chicken or beef and sweet potato nuggets for taste. The debut lineup from Kismet includes a Chicken & Barley Recipe With Nutritious Freeze-Dried Nugs; a Salmon & Brown Rice Recipe With Nutritious Freeze-Dried Nugs; and slow-cooked beef or salmon sticks and squares.
The essence and name of the brand convey the unbreakable connection animal lovers have with their pets, which many pet parents are invested in maintaining and strengthening through quality food and treats.
Kismet's premium pet food formulas prioritize real animal proteins, nutrient-dense superfoods, essential vitamins and minerals, prebiotics and probiotics for digestion, and freeze-dried chicken or beef and sweet potato nuggets for taste. The debut lineup from Kismet includes a Chicken & Barley Recipe With Nutritious Freeze-Dried Nugs; a Salmon & Brown Rice Recipe With Nutritious Freeze-Dried Nugs; and slow-cooked beef or salmon sticks and squares.
The essence and name of the brand convey the unbreakable connection animal lovers have with their pets, which many pet parents are invested in maintaining and strengthening through quality food and treats.
Trend Themes
1. Premium Pet Food Formulas - Focus on real animal proteins, superfoods, and freeze-dried nuggets for nutrition and taste.
2. Celebrity-backed Pet Lifestyle Brands - Exploring new market opportunities with famous personalities in the pet industry.
3. Health-conscious Pet Food Innovation - Developing pet food with prebiotics, probiotics, and essential nutrients for digestive health.
Industry Implications
1. Pet Food & Nutrition - Opportunities for creating premium, nutritious pet food options with a focus on quality ingredients.
2. Celebrity-endorsed Products - Potential for collaborations between celebrities and manufacturers to launch lifestyle brands in various categories.
3. Health & Wellness for Pets - Innovative products combining nutrition and health benefits to meet the demands of health-conscious pet owners.
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