Skincare brands are releasing premium multifunctional sunscreens
Trend - Skincare brands are combining multiple products into single, premium sunscreens to streamline daily routines. These sunscreens double as concealers, and moisturizers, and are often manufactured with organic ingredients, creating a clear value-add for consumers willing to pay a premium.
Insight - Consumers in the beauty space are increasingly prioritizing products with health benefits, particularly those that align with environmentally-conscious values. As awareness of the risks associated with chemical sunscreens increases, so does the preference for products containing non-toxic, reef-friendly components. Brands are adapting by offering multifunctional sunscreens that cater to diverse skin types and provide additional skincare benefits, aligning with such consumer desires.
Insight - Consumers in the beauty space are increasingly prioritizing products with health benefits, particularly those that align with environmentally-conscious values. As awareness of the risks associated with chemical sunscreens increases, so does the preference for products containing non-toxic, reef-friendly components. Brands are adapting by offering multifunctional sunscreens that cater to diverse skin types and provide additional skincare benefits, aligning with such consumer desires.
Workshop Question - How could your brand combine two core functions of products or services to create one streamlined offering?
