Skincare brands are now prioritizing multi-use and all-in-one formulations
Trend - Brands are launching products influenced by the "skinimalism" trend, which advocates that a few well-formulated products can be more beneficial than numerous ones with redundant or unnecessary functions. This approach claims to promote radiant skin by preventing skin irritation and product overload.
Insight - With the surge of social media content highlighting "skinimalism" and the adverse effects of excessive skincare, consumers are looking for ways to streamline their routines without compromising skin health. In response, brands are developing products marketed as "multi-use" and "all-in-one," appealing to those who seek alternatives to the myriad products promoted on social media. By emphasizing simplicity and effectiveness, brands can meet the needs of shoppers who reject excessive consumerism.
Insight - With the surge of social media content highlighting "skinimalism" and the adverse effects of excessive skincare, consumers are looking for ways to streamline their routines without compromising skin health. In response, brands are developing products marketed as "multi-use" and "all-in-one," appealing to those who seek alternatives to the myriad products promoted on social media. By emphasizing simplicity and effectiveness, brands can meet the needs of shoppers who reject excessive consumerism.
Workshop Question - How can your brand streamline a specific aspect of its target consumer's experience?
