Specially-formulated sunscreens designed for babies are gaining popularity
Trend - Brands in the personal care space are creating organic sunscreens designed for infant use. These sunscreens are devoid of harmful ingredients and are easy to wash off. These sunscreens are designed to reduce sun damage for infants, preventing skin irritations and ensuring healthy development.
Insight - While sunscreen has always been a popular part of consumers' daily skincare routines in the summer, social media platforms have drawn attention to the damaging effects of the sun, with such videos going viral. Consumers are now more actively wearing sunscreens, while parents ensure their children do the same. With a focus on regions with more sun exposure throughout the year, brands are now releasing specially formulated infant sunscreens for year-round daily use, even outside of the summer.
Insight - While sunscreen has always been a popular part of consumers' daily skincare routines in the summer, social media platforms have drawn attention to the damaging effects of the sun, with such videos going viral. Consumers are now more actively wearing sunscreens, while parents ensure their children do the same. With a focus on regions with more sun exposure throughout the year, brands are now releasing specially formulated infant sunscreens for year-round daily use, even outside of the summer.
Workshop Question - How can your brand leverage the increasing awareness of health precautions to develop products that cater to the specific needs of different demographics?
Trend Themes
1. Organic Infant Sunscreens - Organic infant sunscreens devoid of harmful ingredients and easy to wash off ensure healthy skin development for babies.
2. Skin-nourishing Sunscreen Formulas - Sunscreens enriched with skin-nourishing ingredients like Calendula, Shea, Liposomal Vitamin C, and red algae cater to the multi-faceted needs of detailed skincare routines.
3. Vegan Baby Skincare Products - The rise of vegan baby skincare lines offers parents eco-friendly and safe options free from controversial ingredients for their infants.
Industry Implications
1. Personal Care - Innovations in personal care for infants include organic and naturally-formulated sunscreens designed to be free from harmful chemicals.
2. Health and Wellness - Health and wellness sectors are incorporating antioxidant-rich, hypoallergenic, and dermatologist-tested formulations into family suncare products.
3. Natural and Organic Products - An increasing demand in the natural and organic products industry focuses on eco-conscious, vegan-certified options for baby skincare.
7 Featured, 48 Examples:
35,245 Total Clicks
Date Range:
May 22 — May 24
Trending:
This Year and Warm
Consumer Insight Topics:
