Sow Good is Launching a Crunchy, Heat-Proof Summer Snack
Laura McQuarrie — October 6, 2023 — Lifestyle
References: thisissowgood & instagram
Sow Good, a brand that's known for its super crunchy, super flavorful freeze-dried candy, is planning to launch "summer-proof" freeze-dried ice cream sandwiches. Set to make their debut in classic Vanilla and Neapolitan varieties, these freeze-dried ice cream treats share the benefit of being crunchy and non-melting. With moisture removed, the lightweight and packable treats offer a new experience of one of the best indulgences of the warm weather months.
Freeze-drying food technology has been employed for decades to create nourishment for astronauts in space and now, brands are shining a spotlight on this technology to highlight a new generation of snacks that are exceptionally lightweight, shelf-stable, and have an extended shelf life, catering to consumers' desires for convenient, long-lasting, and nutritious on-the-go options.
Freeze-drying food technology has been employed for decades to create nourishment for astronauts in space and now, brands are shining a spotlight on this technology to highlight a new generation of snacks that are exceptionally lightweight, shelf-stable, and have an extended shelf life, catering to consumers' desires for convenient, long-lasting, and nutritious on-the-go options.
Trend Themes
1. Freeze-dried Snacks - Brands are using freeze-drying technology to create lightweight, shelf-stable snacks with extended shelf life.
2. Summer-proof Treats - Sow Good is launching freeze-dried ice cream sandwiches that remain crunchy and non-melting in hot weather.
3. Convenient On-the-go Options - Consumers desire convenient, long-lasting, and nutritious snacks that can be easily consumed while on the move.
Industry Implications
1. Food Manufacturing - Freeze-drying technology presents an opportunity for food manufacturers to create lightweight, shelf-stable snacks with an extended shelf life.
2. Frozen Desserts - The launch of freeze-dried ice cream sandwiches offers a disruptive innovation opportunity for the frozen desserts industry, providing a non-melting, summer-proof treat.
3. Snack Foods - The demand for convenient, on-the-go options creates a disruptive innovation opportunity for the snack foods industry to develop lightweight and nutritious snacks that satisfy consumer preferences.
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