Nakd Fruit & Fibre Bars are Launching in Two New Flavors
Michael Hemsworth — February 27, 2024 — Lifestyle
References: eatnakd & talkingretail
Taste and nutrition collide with these new Nakd Fruit & Fibre Bars that aim to deliver a delicious flavor that doesn't hold back when it comes to beneficial ingredients for the gut.
The snack bars come in the new Strawberry & Raspberry and Apple & Cinnamon flavors, which are each made with 100% natural ingredients with no added sugar in the mix. The products are expected to draw in new fans to the brand, while satisfying existing ones who are on the hunt for different kinds of flavor experiences. The bars are making their way to retailers in the UK starting in March.
Marketing Director at Natural Balance Foods Jo Agnew commented on the new Nakd Fruit & Fibre Bars saying, "Delivering against the most important health drivers for consumers whilst being full of flavour and goodness, our new Fruit & Fibre bars present a strong opportunity for retailers to grow snack bar sales and attract health-conscious shoppers.”
The snack bars come in the new Strawberry & Raspberry and Apple & Cinnamon flavors, which are each made with 100% natural ingredients with no added sugar in the mix. The products are expected to draw in new fans to the brand, while satisfying existing ones who are on the hunt for different kinds of flavor experiences. The bars are making their way to retailers in the UK starting in March.
Marketing Director at Natural Balance Foods Jo Agnew commented on the new Nakd Fruit & Fibre Bars saying, "Delivering against the most important health drivers for consumers whilst being full of flavour and goodness, our new Fruit & Fibre bars present a strong opportunity for retailers to grow snack bar sales and attract health-conscious shoppers.”
Trend Themes
1. Fruit & Fibre Snack Bars - Diverse flavor profiles and gut-friendly ingredients shape the next wave of snack bar innovation.
2. Natural Ingredients Formulation - The use of 100% natural ingredients without added sugar sets a new standard for healthy snack options.
3. Health-conscious Snacking - Balancing taste and nutrition to cater to the growing demand for guilt-free snacking choices.
Industry Implications
1. Food & Beverage - Innovative fruit and fiber snack bars disrupt the traditional snacking landscape with a focus on wholesome ingredients.
2. Retail - The introduction of Nakd Fruit & Fibre Bars presents an opportunity for retailers to tap into the health-conscious snacking trend and boost sales.
3. Marketing & Branding - Creating strong brand narratives around health benefits and unique flavor profiles can drive consumer engagement in the snack bar market.
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