Haircare products with unique fragrances are gaining popularity across Asia
Trend - Personal care companies are creating haircare products with a larger focus on unique, strong fragrances. The companies aim to increase fragrance customization and variety without compromising on function or price, thus further enabling personal expression through scent
Insight - Consumers that participate in daily health and beauty routines, particularly across the Asia-Pacific regions, are increasingly prioritizing unique fragrances in products. These consumers desire strong fragrances that last throughout the day and complement their personality, as prolonged exposure to the fragrances improves their moods and makes regular tasks more enjoyable. The ideal product for these consumers features a strong fragrance and does not compromise on function or affordability.
Insight - Consumers that participate in daily health and beauty routines, particularly across the Asia-Pacific regions, are increasingly prioritizing unique fragrances in products. These consumers desire strong fragrances that last throughout the day and complement their personality, as prolonged exposure to the fragrances improves their moods and makes regular tasks more enjoyable. The ideal product for these consumers features a strong fragrance and does not compromise on function or affordability.
Workshop Question - How can your brand enhance the sensory experience of its products to reflect our consumers' desire for personal expression and indulgence?
