Revlon Total Color Introduces a Clean, Vegan Hair Color Solution
Laura McQuarrie — January 29, 2020 — Fashion
References: Revlon & prnewswire
Revlon Total Color is Revlon's first high-performance, clean and vegan permanent hair color and it boasts a formula that's packed with nourishing oils and botanical ingredients. Notably, the formula excludes a number of traditional hair color ingredients and promises brilliant shine, natural-looking color and 100% full coverage. After applying the Total Color formula, which contains hemp seed oil, the camellia oil-infused Botanical Enriched Conditioning Gloss helps to finish off a fresh look.
As Silvia Galfo, Revlon Global Brand President, describes: "Revlon Total Color represents a significant milestone in clean beauty with real innovation in the hair color category. Clean beauty has primarily been about makeup and skincare, but now consumers have a choice in at-home color without having to compromise product performance."
Image Credit: Revlon
As Silvia Galfo, Revlon Global Brand President, describes: "Revlon Total Color represents a significant milestone in clean beauty with real innovation in the hair color category. Clean beauty has primarily been about makeup and skincare, but now consumers have a choice in at-home color without having to compromise product performance."
Image Credit: Revlon
Trend Themes
1. Clean Beauty - Revlon Total Color introduces a vegan, nourishing formula that avoids traditional hair color ingredients, tapping into the growing demand for clean beauty products.
2. At-home Hair Coloring - Revlon Total Color offers a professional-quality option for consumers who prefer at-home hair coloring kits, introducing new innovation opportunities for the industry.
3. Nourishing Hair Products - Revlon Total Color uses hemp seed oil and botanical ingredients in its formula, opening up new innovation opportunities for hair care products that focus on natural, nourishing solutions.
Industry Implications
1. Beauty and Personal Care - Revlon Total Color taps into the clean beauty movement and provides an innovative solution for at-home hair coloring, creating opportunities for the beauty and personal care industry to develop new product lines with natural ingredients.
2. E-commerce - The rise of at-home beauty products is driving e-commerce sales, and the introduction of clean and vegan options like Revlon Total Color opens up new opportunities for e-commerce platforms to sell more products online.
3. Sustainable Beauty - Revlon Total Color's clean and vegan formula aligns with sustainability trends in the beauty industry, creating new opportunities for companies to develop more eco-friendly products and packaging solutions.
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