L'Occitane's Gentle & Balance Solid Shampoo Highlights Natural Essences
Laura McQuarrie — March 26, 2021 — Fashion
References: uk.loccitane & glamourmagazine
The Gentle & Balance Solid Shampoo by L'Occitane is a luxurious, plastic-free haircare product that helps to wash away dirt, pollution and excess oils, all while keeping the scalp healthy. The shampoo is made with 98% readily biodegradable ingredients and thanks to an imprint on the soap, five essential oils are highlighted: lemon, rosemary, chamomile and lavender.
The solid shampoo bar helps to provide a soothing experience for the hair and scalp, all the while awakening the senses with fragrances. These plastic-free bars represent a super sustainable take on the brand's Aromachologie Oil Infused Hair Care, and there are also other formulas to discover like the Intensive Repair Solid Shampoo or the Purifying Freshness Solid Shampoo, which feature different aromatic oils.
The solid shampoo bar helps to provide a soothing experience for the hair and scalp, all the while awakening the senses with fragrances. These plastic-free bars represent a super sustainable take on the brand's Aromachologie Oil Infused Hair Care, and there are also other formulas to discover like the Intensive Repair Solid Shampoo or the Purifying Freshness Solid Shampoo, which feature different aromatic oils.
Trend Themes
1. Solid Shampoo Bars - The trend of using solid shampoo bars is disrupting the traditional liquid shampoo market, with an opportunity to offer sustainable and natural ingredients for hair and scalp health.
2. Plastic-free Haircare Products - The trend of plastic-free haircare products shows an opportunity for the industry to reduce its carbon footprint and satisfy consumers' demands for eco-friendly and sustainable products.
3. Aromachologie Hair Care - The trend of Aromachologie hair care focuses on using fragrances and natural essences to provide consumers with an uplifting and sensory experience while treating their hair and scalp.
Industry Implications
1. Beauty and Personal Care Industry - The Beauty and Personal Care industry can leverage the trend of solid shampoo bars and plastic-free haircare products to offer more sustainable and eco-friendly products.
2. Natural and Organic Industry - The natural and organic industry can capitalize on the trend of Aromachologie hair care by offering natural essences and fragrances for a healthier hair and scalp treatment.
3. Sustainable Packaging Industry - The sustainable packaging industry has an opportunity to provide eco-friendly and innovative packaging solutions for solid shampoo bars and plastic-free haircare products.
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