'Shade Shots' Combine with At-Home Hair Dye to Create Custom Hair Colors
Laura McQuarrie — December 21, 2018 — Fashion
References: joshwoodcolour & bustle
When it comes to dying one's own hair at home, the options tend to be limited to the brand-created shades that are available in-store—but Josh Wood Colour's 'Shade Shot' helps consumers to create their own rich, custom hair colors.
The Shade Shot was created to be mixed with an at-home hair dye for a dose of custom color. For both brunettes and blondes, the brand offers 'Cool Me Down' and 'Warm Me Up' options. Depending on one's desired result, these Shade Shots will help to neutralize unwanted tones.
The versatile Shade Shots may be applied as part of an at-home glossing treatment with the Josh Wood Colour Everything Mask to "create a semi-permanent gloss" that refreshes one's hair color.
The Shade Shot was created to be mixed with an at-home hair dye for a dose of custom color. For both brunettes and blondes, the brand offers 'Cool Me Down' and 'Warm Me Up' options. Depending on one's desired result, these Shade Shots will help to neutralize unwanted tones.
The versatile Shade Shots may be applied as part of an at-home glossing treatment with the Josh Wood Colour Everything Mask to "create a semi-permanent gloss" that refreshes one's hair color.
Trend Themes
1. Custom Hair Color - The creation of hair dye boosters, such as Shade Shots, opens up opportunities to provide more customized, personalized hair coloring options for consumers.
2. At-home Coloring - As more people look to do their own hair coloring at home, there is an opportunity for brands to create innovative and easy-to-use at-home coloring products that can streamline the process and improve results.
3. Color Correction - Hair dye boosters like Shade Shots also offer opportunities for color correction, allowing consumers to neutralize unwanted tones and achieve their desired color without having to go to a professional stylist.
Industry Implications
1. Haircare Products - The rise of at-home hair coloring and the need for more customizable options presents an opportunity for haircare product companies to create new products such as hair dye boosters that meet consumer needs.
2. Beauty Salons - As more consumers begin coloring their hair at home, beauty salons may need to innovate and offer new services and solutions such as custom hair color consultations that help consumers achieve their desired results.
3. E-commerce - The convenience of at-home hair coloring can be further enhanced by e-commerce platforms that allow consumers to purchase color boosters or other at-home hair coloring products online and have them delivered straight to their doorstep.
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